Actionable Retail Insights & Store Performance Analytics
Turn video data into growth. Map customer journeys, analyze demographics and engagement in real-time with AI-driven Retail Insights - using your existing cameras.
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Start gaining real-time retail insights and analyzing customer behavior
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Beyond simple customer counting: Actionable retail insights
Understand customers by analyzing flow. Improve store performance, layout and enhance customer journeys.
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Bridge the gap between online insights and offline reality. In e-commerce, every move is trackable, but in-store, the customer journey often remains a mystery lacking accuracy and a coherent connection between touchpoints.
Beyond simple customer counting, Video Analytics leverages cutting-edge technology to provide a 360-degree view of your retail store. From footfall and dwell times to customer behavior and demographics, Isarsoft transforms raw video into actionable intelligence. All while maintaining 100% privacy and GDPR compliant.
The future is now: enhanced use cases for retailers
Retail stores can be different, but every fashion store, grocery store, department store and others want to know, why customers stay.
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Customer engagement
Starting with dwell times, going to employee engagement, ending with conversion at the check-out, Video Analytics draws a full picture of customer engagement.
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Customer demographics
Anonymized video data still gives insights about gender, age and group sizes of store visitors.
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Customer journey and store layout
Heatmaps show customer paths through the store, areas where customers spent most time and deliever reliable data for improving store layouts and customer flow.
Loss prevention
Intelligent video analytics registers instances of unpaid goods leaving the premises and alerts security personnel immediately.
Comparative store performance analysis
Isarsoft Perception allows for comparative performance analysis across multiple stores. It evaluates foot traffic, conversion rates, and sales data to identify trends and optimize strategies for each location.
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Marketing efficency
By analyzing customer behavior, foot traffic, and engagement, marketing managers can enhance promotional strategies, assess campaign effectiveness, and tailor marketing efforts to improve overall sales performance.
Queue Management
Isarsoft video analytics analyzes queue lengths and waiting times in real-time to optimize staff allocation and enhance customer experience.
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Parking space management
Video analytics for retail assists in parking space management by monitoring occupancy, analyzing traffic flow, and guiding customers to free lots to enhance convenience for customers.
Anomaly detection
Isarsoft video analytics software detects suspicious behavior and unusual situations in real time, enabling immediate and appropriate response actions.
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Service and staff allocation
Video analytics for retail stores enhance staff and cleaning service allocation by measuring foot traffic and identifying high-traffic areas, which enables optimized resource deployment and maintenance scheduling.
Retail insights you will gain to build a coherent customer journey
Knowing what your customers do and like in your store is the first step for more conversion and revenue
Customer Behavior
Store Traffic & Footfall
Conversion
Occupancy & Capacity
Customer Demographics
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Average Dwell Time
How long customers stay in the store on average?
Dwell Time Distribution
Are customers just browsing around quickly or making a shopping session?
Customer Engagement Rate
How often employees approach customers?
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Walk-in Rate
How many passerbys enter the store?
Total Footfall
How many customers visited the store in total?
Footfall Over Time
How is the customer frequency changing over the day?
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Conversion Rate
How many customers make a purchase?
Average Check-out Time
How long does an average check-out take?
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Peak Occupancy
Maximum number of customers in the store simultaneously.
Peak Occupancy Over Time
When do peak periods occur (morning, afternoon, etc.)?
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Customer Group Size
Are customers visiting alone, as a pair or as a family?
Gender
Is the customer group more female or male?
Age
In which age group are the customers?
Video Analytics as a solution for retail customer journey and customer behavior
Understanding customers extends the standard of people counting and footfall analysis in retail.
 Manual Clicker |  Footfall Sensor |  Wifi/Bluetooth |  Video Analytics | |
| Detection | Human observation | Entry/exit breaks | Devices | Visual tracking |
| Basic KPIs (e.g. footfall) | ✓ | ✓ | ✓ | ✓ |
| Advanced customer insights | x | part | part | ✓ |
| New hardware | x | ✓ | x | x |
| Accuracy | low | low | medium | high |
| Get a demo |
Find the right Video Analytics solution
Buying decision are hard. Get 40+ expert questions to compare video analytics software and choose the best fit for your store.
Download Retail Checklist
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Explore the new opportunities of customer journey tracking in retail
Analyizng beyound customer counting and footfall traffic analysis is now possible with Isarsoft Perception
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Customer Journey Mapping
With the newest technology of Re-ID follow your customers through the store. A coherent customer journey can be built with connecting across different cameras reidentifying the customer walking through different departments.
Anonymous Re-ID
Reidentifying customers with Video Analytics protects privacy and guarantees anonymity as there is no face recognition or wifi tracking. Employees are excluded from counting automatically.
No new hardware
Isarsoft integrates with your existing camera system. For many use cases only one camera installed at the shop entrance delievers valuable data and serves as a overhead people counter.
Why Isarsoft?
Isarsoft is your dedicated partner for taking store analytics to the next level
Over the last six years, we have built a reliable network of strong partners and customers.We build software with a passion for the individual use cases of our customers, which drives our creativity and curiosity.
Since beginning our journey with passenger counting for the Munich public transport company MVG, we have expanded our product range to serve several industries including retail, traffic, airports, logistics, and museums.
Our goal is to provide visitors with the best possible shopping experience. With Isarsoft’s solution, we can better respond to our customers’ needs and adapt our processes accordingly.
The Queue Management System has convinced Lithuanian Airports in a competitive international tender. Set for deployment in 2024, the system will be implemented at the airports in Vilnius (VNO), Kaunas (KUN), and Palanga (PLQ) spanning multiple check-in, security and pass control areas.
At the Nieberding parking lot, Isarsoft Perception automatically measures the parking lot occupancy to make it easier for drivers to find it. The data is transmitted to the municipal parking guidance system via LoRaWAN.
How to benefit with Isarsoft Perception?
We are passionate about innovation and high security standards built in our software.
Store KPIs in one place
Isarsoft Perception has an easy to understand interface. The dashboard shows all relevant store KPIs in a clear way and can be configured by your staff without training.
Easy implementation
The software runs on the existing security camera system. For many use cases only one camera at the door is sufficient. Often no additional hardware is needed.
Data security & compliance
Information security and compliance is built into the core of Isarsoft Perception. Camera streams are automatically anonymized and we undergo a regular internal and external audit.
Every retailer benefits from Video Analytics
StandardIdeal for small retailers | AdvancedFor growing retailers and | EnterpriseDesigned for large-scale | ||||
All include | ||||||
GDPR-Compliant by Design | ✓ | ✓ | ✓ | |||
Dashboards | ✓ | ✓ | ✓ | |||
Integration with most VMS | ✓ | ✓ | ✓ | |||
Heatmaps | ✓ | ✓ | ✓ | |||
Alarms | ✓ | ✓ | ✓ |
FAQ
Can't find the answer to your question?
Contact us now!
Does Video Analytics with Isarsoft Perception work for all kind of retail?
Yes it does. It does not matter if you run a small corner store, a shoe or fashion store, a bank, a grocery store or a big mall. Isarsoft Perception adapts to your camera systems and to your use case. Often only one camera is enough to track the most important retail KPIs.
Is Isarsoft Perception compatible with existing camera systems?
Isarsoft Perception is compatible with all major security cameras and leading video management systems (VMS). In most cases no new hardware is required.
Is Isarsoft Perception privacy compliant?
Yes, Isarsoft Perception complies with relevant privacy policies such as the GDPR. Additionally Isarsoft is ISO 27001 certified by TÜV Süd, underscoring our commitment to the highest standards of privacy, information security and risk management.
The software does not identify people personally, it does not store faces, personal data, or identity. It only uses abstract visual features (like colors, shapes, and movement patterns) to match whether two detections belong to the same individual.This makes Re-ID privacy-friendly and compliant with regulations such as GDPR when implemented correctly.
Where is the data processed?
Depending on the version, Isarsoft Perception can be installed on cameras, edge and server hardware. Data processing takes place locally and does not require an Internet connection. The collected, anonymous metadata can be transmitted to third-party systems for further processing.
How many cameras are needed?
For small retail stores often only one camera is sufficient for collecting valuable data. The optimal positoning of the camera at the entrance overlooking the most important areas of the store is required.
Is Video Analytics more accurate than sensors?
Yes, in many real-world, dynamic or crowded settings, Video Analytics tends to deliver higher accuracy than traditional sensor-based counting.
What is re-identification (Re-ID) in people counting?
Re-ID is an AI technique that recognizes the same person across multiple video frames, cameras, or viewpoints without identifying who they are. It simply ensures that one person is counted once, even if they appear several times. Video data is anonymized and re-id works without face-recognition.
Can the retail stores staff be excluded from counting?
Yes, staff will be automatically excluded from counting. The system learns which individuals repeatedly appear for long periods, marking them as staff. This guarantees a high quality of collected data.
How long does it usually take from purchase to start of operation?
It typically takes 4-8 weeks from purchase to start of operation. For larger projects we can start with a Proof of Concept or a pilot project.
What is the pricing model for Isarsoft Perception?
Isarsoft Perception is available in three different tiers: Starter, Advanced and Enterprise. For larger projects we can start with a Proof of Concept or a pilot project. We would be happy to show you a demo of Isarsoft Perception and talk about your use case. Contact us now.
Start optimizing the customer journey now
No matter if you run a fashion store, a supermarket or any other retail store, Video Analytics can bring you to the next level of customer journey optimization and increasing store efficency.