Reveal the In-Store Customer Journey
Get the full picture with Isarsoft mapping the customer journey by transforming existing camera streams into actionable intelligence. Retailers can finally understand which touchpoint drives store performance and how to optimize layout.
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The limits of static customer counting and fragmented data
"We know they entered the store, but we have no idea where they went next.”
1.
Traditional footfall counters only provide entry and exit data, leaving the actual in-store journey a mystery. Without understanding the path between departments, retailers miss opportunities to optimize the flow and prevent drop-offs.
"Our data lacks a coherent connection between touchpoints."
2.
In e-commerce, every move is trackable. This lack of precision in stores pevents managers from seeing how a specific display or staff interaction directly influences the final purchase decision.
"Manual observations are inconsistent and impossible to scale."
3.
Relying on staff to monitor behavior is subjective and limited to small samples.
"We struggle to identify where the journey breaks down."
4.
It is difficult to distinguish between customers who are "just browsing" and those frustrated by long queues or poor layouts. This leads to reactive management instead of proactive journey refinement.
Intelligent customer journey mapping with your security cameras
To bridge the gap between online insights and offline fractionated data Isarsoft Perception provides comprehensive customer journey measurement that transforms existing camera streams into actionable intelligence. Customer journey measurement goes beyond basic footfall counting by leveraging Re-ID technology to follow anonymized individuals across multiple cameras, mapping their entire path through different departments.
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Map the entire path with multi-camera fusion
Using the latest Re-ID technology, Isarsoft Perception follows customers as they walk through different departments. By connecting multiple camera views, the system builds a coherent journey map, ensuring a single individual is counted once regardless of how many times they appear.
Measure engagement from entrance to checkout
Isarsoft Perception goes beyond counting to analyze dwell times, employee engagement, and walk-in rates. This allows retailers to see exactly how long customers stay in specific zones and how often they are approached by staff, providing a 360-degree view of the in-store experience.
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Visualize flow patterns to refine store layouts
Heatmaps visualize the most frequently visited areas and the paths customers take. This data provides a reliable foundation for improving store layouts, ensuring that high-margin products are placed in high-engagement zones to maximize revenue.
100% GDPR-compliant journey mapping
Isarsoft Perception protects privacy by using abstract visual features like colors and shapes for re-identification rather than facial recognition. This ensures all journey data remains completely anonymous and compliant with strict privacy regulations.
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Customers successfully optimize customer flow with Video Analytics
Our goal is to provide visitors with the best possible shopping experience. With Isarsoft’s solution, we can better respond to our customers’ needs and adapt our processes accordingly. What stood out to us was that the technology is AI-based, eliminating the need for additional sensor installations.
All customer-related KPIs at one glance
By analyzing real-time data on dwell times, movements on heatmaps and engagement, retailers can eliminate guesswork to refine store layouts and measure the true effectiveness of marketing campaigns. This 360-degree view in one dashboard allows retailers to optimize store performance and improve the overall shopping experience while maintaining 100% GDPR compliance.
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Customer journey measurement tailored to your industry
Every business is unique. Experience how Isarsoft Perception is designed to align with your specific requirements wether you run a small fashion store or a big mall.
How to benefit with Isarsoft Perception?
We are passionate about innovation and high security standards built in our software.
Data security & compliance
Information security and compliance is built into the core of Isarsoft Perception. Camera streams are automatically anonymized and we undergo a regular internal and external audit.
Userfriendly interface
Isarsoft Perception has an easy to understand interface and dashboard which can be configured by your staff without training.
Live processing
Cameras are evaluated in real time, and sensible data like faces are anonymized immediateley.
Seamless integration
The software runs on the existing camera system. Integrations are possible with a wide range of VMS and BI systems.
High accuracy
Isarsoft Perception delivers data you can rely on. Detection happens with an accuracy of 99%.
Reliability
Isarsoft Perception delivers highly reliable analytics by processing video data directly at the source, ensuring stable performance even in complex, crowded, or dynamic environments.
Ready to map the reality of your customer journeys?
Don’t let the "In-Store Black Box" slow down your store’s performance. Let’s discuss your use case in a short call to see how Isarsoft Perception can support performance improvements for your branches.
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FAQ
Can't find the answer to your question?
Contact us now!
Does Customer Journey Tracking with Isarsoft Perception work for all kind of retail?
Yes it does. It does not matter if you run a small corner store, a shoe or fashion store, a bank, a grocery store or a big mall. Isarsoft Perception adapts to your camera systems and to your use case. Often only one camera is enough to track the most important retail KPIs.
How does Isarsoft Perception track a journey across multiple cameras?
Re-ID is an AI technique that recognizes the same person across multiple video frames, cameras, or viewpoints without identifying who they are. Recognitions works with visual characteristics, such as clothing colors and shapes. It simply ensures that one person is counted once, even if they appear several times. Video data is anonymized and re-id works without face-recognition.
Can the system distinguish between staff and actual customers?
Yes, it does. The system learns which individuals repeatedly appear for long periods, marking them as staff. This guarantees a high quality of collected data.
Is Isarsoft Perception compatible with existing camera systems?
Isarsoft Perception is compatible with all major security cameras and leading video management systems (VMS). In most cases no new hardware is required.
Which Video Management Systems (VMS) does Isarsoft integrate with?
We offer seamless integration with industry-leading platforms like Milestone XProtect, Genetec Security Center, Qognify VMS. This ensures that passenger numbers, traffic data and automated alarms are delivered directly into your existing operational dashboard. Learn more about VMS.
Is Isarsoft Perception privacy compliant?
Yes, Isarsoft Perception complies with relevant privacy policies such as the GDPR. Additionally Isarsoft is ISO 27001 certified by TÜV Süd, underscoring our commitment to the highest standards of privacy, information security and risk management.
Where is the data processed?
Depending on the version, Isarsoft Perception can be installed on cameras, edge and server hardware. Data processing takes place locally and does not require an Internet connection. The collected, anonymous metadata can be transmitted to third-party systems for further processing.