Understanding who your Customers are
Personalize shopping experience with anonymized insights into customer age, gender, and group sizes. Isarsoft transforms existing camera streams into demographic intelligence - fully GDPR-compliant.
Start analyzing customer behavior easily today
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Stop guessing: The risks of a demographic blind spot
"We are targeting everyone, which means we are effectively reaching no one.”
1.
Without accurate data on age and gender, marketing campaigns are often based on assumptions rather than reality. This leads to wasted advertising spend and promotional strategies that fail to resonate with the actual a
"Our store layout doesn't reflect how our customers actually shop."
2.
Different demographic groups have varying movement patterns and dwell times. Failing to understand if your visitors are primarily families, solo shoppers, or specific age groups makes it impossible to optimize your store layout.
"Manual surveys are too intrusive and offer tiny sample sizes."
3.
Traditional methods of gathering demographic data often annoy customers and provide skewed results.
"We fear that gathering demographic data will violate privacy laws."
4.
The pressure to comply with GDPR often leads retailers to avoid qualitative data altogether. This creates a massive competitive disadvantage compared to e-commerce, where every demographic trait is tracked instantly.
Knowing your customers wihtout compromising their privacy
To enhance the in-store journey and increase revenue, Isarsoft Perception provides anonymized demographic analysis that turns any camera into a smart sensor. While traditional cameras in shops focues on security, video analytics serves as a business intelligence tool that captures age, gender, and group size patterns 24/7.
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Reveal age, gender and group size, but anonymously
Isarsoft Perception identifies customer age and gender to provide a clear picture of who is visiting your . By using abstract visual features like colors and shapes instead of face recognition, the system ensures 100% anonymity.
Distinguish between solo visitors and groups
Recognizing whether visitors arrive alone, in pairs, or as a family group is essential for understanding social shopping or visiting behavior. Isarsoft Perception analyzes group to help you optimize service and staff allocation.
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Measure the impact of your Marketing campaigns
By analyzing demographic conversion rates, marketing managers can assess the effectiveness of campaigns on specific target groups. Isarsoft Perception provides the data to see if a promotion intended for a specific age group or gender actually reaches and engages that audience. hift from eneric marketing to data-driven strategies
Connect demographics with movement patterns
Combine demographic data with heat maps to understand how different groups navigate your store. Isarsoft Perception tracks these anonymized paths to reveal which areas of a shop or museum are most engaging for specific age groups. These cross-feature insights provide a 360-degree view of the visitor experience, allowing for layout optimizations that increase both dwell time and conversion.
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Data-driven anticipation what customers really need
By bridging the gap between online insights and offline reality, Isarsoft Perception enables retailers to optimize staffing, tailor marketing campaigns, and create a 360-degree view of their store performance - all whitout face recognition and while maintaining 100% privacy copliant.
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Customer demographic insights tailored to your industry
Every business is unique. Experience how Isarsoft Perception is designed to align with your specific requirements wether you are a store operations manager or an area manager.
How to benefit with Isarsoft Perception?
We are passionate about innovation and high security standards built in our software.
Data security & compliance
Information security and compliance is built into the core of Isarsoft Perception. Camera streams are automatically anonymized and we undergo a regular internal and external audit.
Userfriendly interface
Isarsoft Perception has an easy to understand interface and dashboard which can be configured by your staff without training.
Live processing
Cameras are evaluated in real time, and sensible data like faces are anonymized immediateley.
Seamless integration
The software runs on the existing camera system. Integrations are possible with a wide range of VMS and BI systems.
High accuracy
Isarsoft Perception delivers data you can rely on. Detection happens with an accuracy of 99%.
Reliability
Isarsoft Perception delivers highly reliable analytics by processing video data directly at the source, ensuring stable performance even in complex, crowded, or dynamic environments.
Ready to get to know your customers?
Bridge the gap between "who is visiting" and "what they are buying"? Let’s discuss your use case for customer demographics analysis together in a short call to see how Isarsoft Perception can support you.
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FAQ
Can't find the answer to your question?
Contact us now!
How does Isarsoft Perception recognize demographics without violating privacy and compliance?
Our AI is designed with Privacy by Design at its core as we align with GDPR. It uses object detection to estimate attributes like age range and gender in real-time on the "edge" (locally on your server). The system processes the visual patterns but never stores images or personally identifiable information (PII). Once the data is converted into a statistic, the visual information is discarded.
Is Isarsoft Perception compatible with existing camera systems?
Isarsoft Perception is compatible with all major security cameras and leading video management systems (VMS). In most cases no new hardware is required.
Can the system distinguish between staff and actual customers?
Yes, it does. The system learns which individuals repeatedly appear for long periods, marking them as staff. This guarantees a high quality of collected data.
Which Video Management Systems (VMS) does Isarsoft integrate with?
We offer seamless integration with industry-leading platforms like Milestone XProtect, Genetec Security Center, Qognify VMS. This ensures that passenger numbers, traffic data and automated alarms are delivered directly into your existing operational dashboard. Learn more about VMS.
Is Isarsoft Perception privacy compliant?
Yes, Isarsoft Perception complies with relevant privacy policies such as the GDPR. Additionally Isarsoft is ISO 27001 certified by TÜV Süd, underscoring our commitment to the highest standards of privacy, information security and risk management.
Where is the data processed?
Depending on the version, Isarsoft Perception can be installed on cameras, edge and server hardware. Data processing takes place locally and does not require an Internet connection. The collected, anonymous metadata can be transmitted to third-party systems for further processing.