What is Crisis Management?

Crisis management is the process in which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders. It involves identifying a threat, preparing for emergencies, responding to the threat effectively, and then recovering from it. The goal is to manage the situation in a way that limits damage and reduces recovery time and costs. Effective crisis management typically includes planning ahead for potential crises, maintaining clear lines of communication during the crisis, and learning from the incident to improve future responses.