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What are shopper insights?

June 1, 2024
Shoppers inside a mall

Think about the choices customers make while shopping: picking one brand over another, or spending extra time in an aisle. These decisions are influenced by a variety of factors that, when understood, can help businesses improve their strategies. Shopper insights delve into the behavior, preferences, motivations, and needs of consumers during the shopping process.

A shopper insight provides a comprehensive understanding of how shoppers interact with products, brands, and retail environments. By analyzing this data, businesses can make informed decisions to optimize store layouts, improve product placements, and enhance the overall shopping experience, ultimately boosting sales and customer satisfaction.

What is the Difference Between Shopper Insights and Customer Insights?

Understanding the difference between shopper insights and customer insights is crucial for effective research and strategy development in retail. The key distinction lies in the end user of the product or service. A shopper may not always be the person who ultimately uses the product. This creates different layers of decision-making processes that can be analyzed and transformed into successful sales strategies.

Shopper insights focus on the behavior and decisions made by the person purchasing the product. These insights can be used to improve store layouts, optimize product placement, and enhance the overall shopping experience. On the other hand, customer insights delve into the personal relationship the end user has with the product, informing personalized marketing and product development strategies.

While both types of insights are invaluable to retail success, our focus here is on shopper insights. To learn more about customer insights, click here.

AI in Shopper Insights

The best way to gather these insights is by observing customers in action, in-store, and in real-time. After entering your store, shoppers make a series of decisions that reveal a lot about their shopping behavior and whether they can be converted into loyal customers. These insights are invaluable for understanding customer expectations, improving your business, enhancing the customer experience, and boosting sales. 

Isarsoft Dashboard

How to use AI Video Analytics to Gain Shopper Insights? 

  1. Flow Analysis: Understand the movement patterns of shoppers throughout your store to gain insights into customer behavior and optimize store layout.
  2. Heatmaps: Visualize hot and cold areas in your store to identify where customers are most and least engaged, providing insights into product placement effectiveness.
  3. Foot Traffic Analysis: Monitor and analyze the number of shoppers entering and exiting your store to gain insights into store popularity and peak shopping times.
  4. Measuring Dwell Time: Measure how long customers spend in specific areas or at particular displays to understand interest levels and the effectiveness of merchandising strategies.
  5. Traffic Patterns: Track and analyze shopper traffic patterns to gain insights into high-traffic areas and optimize product placement and promotional displays.
  6. Demographics Insights: Gather demographic data such as age, gender, and shopping behavior to better understand your customer base and tailor marketing efforts accordingly.

To discover more AI video analytics solutions for retail click here.

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