Center West Chooses Isarsoft for Advanced Customer Frequency Measurement
Customer frequency analysis is a crucial aspect of retail analytics, enabling shopping centers to enhance their operations and better cater to visitors. This case study highlights how a major shopping mall implemented Isarsoft's innovative solutions to elevate the shopping experience through actionable, data-driven insights.
Published
January 27, 2025
The Center West shopping center has embraced AI-driven customer frequency analysis, leveraging cutting-edge software from the German company Isarsoft. By adopting this innovative solution, Center West aims to gain deeper insights into visitor flows and enhance the overall shopping experience for its customers.
In compliance with the EU general data protection regulation (GDPR), Isarsoft perception employs advanced camera technology and sophisticated algorithms to anonymously analyze customer frequency. This enables Center West to obtain valuable data on visitor behavior, including peak times and the most frequented entrances and driveways.
With the help of these insights, the shopping center can implement targeted marketing campaigns, optimize space utilization, and significantly improve customer convenience.
Martin Wittigayer, Center Manager of Center West, shares:
“Our goal is to provide visitors with the best possible shopping experience. With Isarsoft’s solution, we can better respond to our customers’ needs and adapt our processes accordingly. What stood out to us was that the technology is AI-based, eliminating the need for additional sensor installations.”
The video analytics company also expressed enthusiasm about the partnership. “We are thrilled to support Center West in digitizing its data collection processes. Our technology enables valuable insights into visitor flows,” says Oskar Haller, CEO of Isarsoft.
This modernization of customer frequency measurement marks another step for Center West in establishing itself as a forward-thinking and customer-focused shopping center. Home to over 65 stores, Center West provides a diverse range of offerings for the entire family, solidifying its position as one of Graz's most popular shopping destinations.
About Center West
Center West is one of the largest and most modern shopping destinations in Graz, spanning approximately 62,000 square meters. It is home to a wide variety of retail outlets, restaurants, and service providers, attracting around 4.4 million visitors annually. With its central location, excellent transport connections, and 2,000 free parking spaces, Center West remains a favorite destination for visitors across the region. The center places a strong emphasis on sustainability, family-friendliness, and creating a first-class FEEL GOOD shopping experience.
Click here, to learn more about Center West.
About Isarsoft
Isarsoft specializes in developing AI-powered software designed to analyze visitor flows. Its solutions are utilized globally in shopping centers, train stations, and other high-traffic areas, enabling data-driven decision-making to optimize operations and customer experiences.
Contact us, to learn more about how to turn security cameras into intelligent sensors.
Explore More Publications
.avif)
Video Analytics or Sensors? Finding the best People Counting Tech for your Business
Do you want to improve your business by adopting a people counting solution but feel overwhelmed by the options? With video analytics and sensor-based technologies offering different advantages, choosing the right system can be challenging.
.png)
Who are your customers? Detection of age, gender, and group size in retail
Retail stores are often a blackbox when it comes to customer demographics. When POS checkout systems and customer loyalty programs do only reveal a part of the story, video analytics can now cluster store visitors in age groups and match them to male and female gender.
.avif)
How to: Customer Journey Analysis with Re-ID in Retail
Customer journey analysis with Re-ID provides the retail industry with precise data on footfall, customer behavior, and space utilization. Based on these insights, retailers can make smart decisions for both marketing and operations.