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Blog Article

The Increasing Relevance of Video Analytics

Video analytics has gained distinction over the past few years. With a tech-scape that is constantly innovating and improving, it is now very feasible to make use of data-driven analytics in order to ease strategic planning, obtain accurate KPIs and improve security.

Published

10/10/2022

Video Analytics

What is Video Analytics?

Video data is ubiquitous. One finds it at traffic intersections, to be used for highway patrol, in shopping malls and retail outlets, at airports and throughout different points in the city. What analytics entails in this context is the use of live video data to generate insights into a particular domain.

The idea behind Isarsoft Perception is just that - the use of security camera systems to their full potential. Isarsoft provides clients with a software solution that can be installed into a pre-existing camera system and can be deployed on-premise, on-edge or in cloud servers.

Video analytics are largely enabled by AI that is trained to count, track anomalies and identify patterns: all of which can be used to build a database for present and predictive analysis.

What Does Isarsoft Perception’s Functionality Include?

Isarsoft Perception allows clients the ability to make their camera infrastructure a valid part of business intelligence. The software solution offers functionality in the domains of planning, mobility and security while operating in the broadly classified categories of airports, retail, train stations and traffic and city planning.

Isarsoft Perception offers a wide range of functionality. 

Making Infrastructure Tangible and Measurable

Isarsoft employs AI-enabled object detection and tracking in order to make people and traffic flows quantifiable. The surveying of traffic and people in real time is made possible by a consistent system of data collection that can be configured to keep count of people/vehicles/bicyclists entering and leaving a defined frame. 

Isarsoft Perception Application Model Overview

The above image shows the Isarsoft Dashboard in the context of object counting with several options for model variants that can help the user sift through different scenarios and variables.

The uses of people and/or traffic counting extend to other domains too; they can be used to optimise and analyse infrastructure. 

To cite an example, take the instance of a train station. A train station witnesses high counts of footfall everyday. There are people entering and exiting, boarding and changing trains or simply standing in wait. A software solution such as Isarsoft Perception, that uses high-precision AI will use the collected data as a basis for further analysis in the spheres of infrastructure, development and design.

Isarsoft Perception Application Type Overview

The Isarsoft Perception dashboard displays application types to choose from depending on situation and requirement. While object count might be the right fit for a smaller region, crowd count is built for larger arenas such as stadiums, large-scale events and festivals.

Analysis of the above provides planners the opportunity to gain insight into variables such as usable space, classified regions, daily average footfall and the changes that might be required.

Video Analytics Generate Real-Time KPIs

Key Performance Indicators (KPIs) are self-explanatory and instrumental in improving customer experiences. 

Isarsoft Perception employs an automated system of KPI-collection that facilitates the optimisation of processes and helps businesses realise efficiency gains. The logic behind this reasoning is simple; a performance indicator can be tracked to gain a deeper understanding of how a particular function is working. This understanding is then employed behind assessing the success of aforementioned function - key variables that determine it, and the changes that need to be implemented.

The primary objective behind this is, as mentioned previously, the improvement of customer satisfaction. Customer orientation is one of Isarsoft’s founding values. Our collaborations with clients and partners are an integral part of our growth strategy, and KPI-collection is a valuable asset in the process.

Support for Safety-Critical Incidents

A major propeller of the increasing relevance in video analytics lies in its potential to allow for adequate reactions to safety-critical incidents. Merely the collection of relevant data is not enough, there also needs to be a system of alarms that can provide able and quick assistance in times of need.

Isarsoft Perception can be integrated smoothly with other safety systems to set up an effective and efficient system of video data-based security. Especially useful in situations that call for quick response times, this can be used in train stations, airports, retail outlets and on roads and highways. While the uses are plentiful and also situational, a brief overview includes the protection of people, employees and property.

Creation of an alarm in a mall

An example is elucidated in the image above which shows how an alarm can be created to prevent overcrowding in, in this case, a mall. The camera created is set to abide by a certain limit which, if exceeded, triggers the alarm. Such a fixture can be created based on requirement and scenario to establish fail-proof security and safety protocols.

What Lies Ahead?

While already used in a variety of processes, the world of video intelligence has more to offer. A trend forecast for 2022 ascertains that with the increase in demand for IoT and cybersecurity, video analytics will be adopted more freely by companies and businesses all over the world.

The possibilities are seemingly endless - video analytics tools are being merged with security applications, smartphone apps are the new thing in surveillance, and edge analytics is gaining prominence. A promising time lies ahead.

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