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Isarsoft Perception for Smart Retail

In this article, the main focus is on systems that enhance the efficiency of this business sector. Various features can improve the marketing strategies and intern planning process for a better customer experience.

Published

July 20, 2023

Mall with detection boxes

What is Smart Retail

Smart retail refers to the application of advanced technologies and data-driven solutions to enhance the shopping experience for customers, optimize operations, and improve the performance of retail businesses. It involves the integration of digital tools and systems to create a more efficient, personalized, and convenient shopping environment. Features such as people counting and flow analytics help regulate crowds and position products for maximum results.

Planning 

Staff Planning

By means of video analytics footfall and customer behavior can get analyzed, this data can support retailers in their decisions for staffing levels and help with their workforce planning. This higher level of accurate planning helps to improve customer service and enhance the general order of the store which leads to better customer satisfaction and efficiency. Not only in advance can the staff get planned efficiently but also in real time, based on the distribution of customers in the shop employees can get deployed in an area with lots of customers. 

Parking Lot Capacity

Because of the collected data of customers the occupancy and customer behavior in stores and also in front of stores can get determined. This gives information about the needed capacity like amount of parking lots but also about required structure like broader parking lots for disabled persons and parking spaces closer to the shop to ensure the safety for women. 

Customer Intelligence

Customer Behavior Analytics and the collected information about demographics are the cornerstone for individualized and thus more successful marketing. Interactive promotion displays in stores get customized through collected data of video analytics. But also customers engagement gets improved because of the better insight of their needs. Read this article to learn how important customers loyalty is. Popular products can get identified by the use of heat maps, different heat maps can visualize different behavior. Dwell time maps are essential for marketing aspects in retail. Video analytics can measure the amount of time customers spend in specific areas of the store. By analyzing dwell times, areas that attract customer interest and engagement get identified. This insight enables retailers to optimize the placement of products or displays to capitalize on customer attention and encourage longer dwell times, leading to increased sales opportunities.

Demographics can help to individualize marketing strategies

Optimization 

Store Layout Optimization

Customer flow analysis helps to figure out customers preferences and needs, by recognizing their paths, tracking and analyzing movement patterns, retailers can determine the most popular sections or aisles. Read our article about the Visualizations in retail to learn more.This identifies hotspots, areas of high customer activity within the store. Also areas with high traffic and bottlenecks get detected which is useful to reorganize the arrangement of shelves and displays strategically. Another benefit is the higher visibility and thus the ability to increase sales potential.

Queue Management

Tracking and analyzing queue lengths and waiting times at different areas in the store, such as checkout counters or service desks are possible with video analytics. By identifying areas with long queues or congestion, retailers can optimize the deployment of staff at checkouts to improve customer flow and reduce wait times. Read this article to learn how Queue Management is possible with Isarsoft Perception.

Video Tutorial: Movement Patterns in Stores

The video below demonstrates how the video analytics capabilities of Isarsoft Perception can be used to gain valuable insights about customers' movement patterns.

Security

Suspicious Behavior Recognition

Can provide a lower level of theft by Behavior Profiling and Anomaly Detection when a suspicious behavior is recognized the security staff can step in and take actions. Behavior profiling is based on the analysis of patterns of individuals' actions and activities over a specific period.

Perimeter Protection

Perimeter protection alters owners when intrusion happened, thereby it can get prevented that unauthorized persons enter private areas of a shop. Protection like this can get created with an alarm for a zone or line. An alarm can get set crossing a line or if someone enters a specific zone. Read our article about Perimeter Protection.

Loss Prevention

Loss Prevention is part of the security benefits of Isarsoft Perception. This term refers to the prevention of theft in retail. By monitoring the movement, density of customer in specific areas and analysis of other factors, loss can be prevented effectively. Read this article to learn more about Isarsofts approach for Loss Prevention.

More about Isarsoft

With Isarsoft Perception, your camera systems become part of your business intelligence. Whether the goal is to increase efficiency, customer satisfaction or safety, Isarsoft Perception provides the insights needed for informed decisions.

Isarsoft Perception Dashboard
The Isarsoft Perception Dashboard

Contact us, to learn more about how to turn security cameras into intelligent sensors.

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