Real Visitor Data for smart Shopping Centers
Go beyond footfall. Map anonymous visitor journeys across floors and tenants, and turn your existing cameras into a source of reliable footfall data.
.avif)
.avif)
.avif)
.avif)
.avif)
Why do shopping center operators choose Video Analytics?
Shopping centers are destinations where retail, gastronomy, services and events compete for visitors' time. To position a center successfully, operators need reliable answers. How many people visit? Where do they go? What keeps them in the center? Leading center managers use intelligent video analytics to base leasing, marketing and operations on real data instead of estimates.
Planning and leasing with real footfall
Visitor frequency is the key figure for tenants, investors and marketing. Yet it is often measured only at a few entrances, or with outdated sensors. Isarsoft Perception delivers precise, continuous footfall data for every entrance, floor and zone. That gives center management a solid basis for tenant mix, rent negotiations, and the evaluation of campaigns and events.
Efficient operations in real time
Peak times, busy entrances and crowded food courts all put pressure on staff and infrastructure. With live KPIs on occupancy and visitor flow, operators can allocate cleaning, security and service staff where they are needed. They can also react immediately to demand peaks, from Saturday rush hours to Black Friday.
Safe center
Visitors expect a welcoming and safe environment. Isarsoft Perception detects unattended objects, overcrowding and unusual behavior early, and alerts staff before situations escalate. Camera streams are anonymized automatically, and the system is fully GDPR compliant.
Go beyond visitor counting
Understand how visitors move through your center. Improve tenant mix, layout and visitor experience with anonymous journey data.
.avif)
Visitor Journey Mapping
Entrance counters tell you how many people came in, but not what they did afterwards. With Re-ID, Isarsoft Perception connects detections across multiple cameras. This reveals which entrances lead to which areas, how visitors move between floors, and how long they stay in the center. You can finally see cross-shopping patterns, anchor-tenant effects and underused zones.
Anonymous and privacy compliant
Re-identification works exclusively with abstract visual features such as clothing color and shape. There is no face recognition and no Wi-Fi or Bluetooth tracking, and staff are automatically excluded from counting.
No new hardware
The future is now: enhanced use cases for shopping centers
Every shopping center is different, but all operators want to know what brings visitors in and what makes them stay.
.png)
Facility & staff allocation
Plan cleaning, security and service staff based on actual footfall and high-traffic areas, from restrooms to food courts.
.png)
Marketing & event performance
Measure how campaigns, events and seasonal decorations affect visitor frequency and dwell time. This lets you prove marketing ROI with reliable numbers.
.png)
Occupancy & crowd management
Monitor occupancy levels in malls, food courts and event areas in real time. Automated alerts help staff react to overcrowding during events, sales and holiday seasons.
.png)
Parking & access traffic
Measure parking occupancy, count vehicles at access roads and guide visitors to free spaces. Link parking data with footfall to understand how visitors arrive.
.png)
Visitor demographics
Get anonymized insights into age groups, gender and group sizes. Use them to align tenant mix and marketing with your actual visitors.
.png)
Zone utilization
Heatmaps show which malls, corners and floors attract visitors and which remain underused. This gives you data for layout changes, pop-up spaces and placement of promotional areas.
.png)
Visitor flow
Follow visitors anonymously across cameras to understand paths between entrances, floors and tenants. Identify which anchor tenants generate traffic for the surrounding stores.
.png)
Visitor counting
Count visitors at every entrance, continouasly and in real time. Compare entrances, days and seasons, and get reliable frequency figures for tenants and investors.
Industry-approved and trusted by leading shopping centers
Our goal is to provide visitors with the best possible shopping experience. With Isarsoft’s solution, we can better respond to our customers’ needs and adapt our processes accordingly. What stood out to us was that the technology is AI-based, eliminating the need for additional sensor installations.
At the Nieberding parking lot, Isarsoft Perception automatically measures the parking lot occupancy to make it easier for drivers to find it. The data is transmitted to the municipal parking guidance system via LoRaWAN.
Always have an eye on what is happening in your center
Insights from security cameras fuel your BI tools and become the basis for leasing, marketing and operational decisions.
Entrances
.avif)
Total Footfall
How many visitors entered the center and at which entrance?
Footfall Distribution
When are the peak hours and peak days?
Customer Group Size
Are visitors coming alone, as a couple or as a family?
Gender
Is the visitor group more female or male?
Age
In which age group are the visitors?
.avif)
Zone Heatmap
Which areas and floors attract the most visitors?
Visitor Journey:
Which paths do visitors take between entrances, floors and tenants?
Average Dwell Time
How long do visitors stay in the center and in individual zones?
Walk-in Rate
How many passersby enter a store or area?
.avif)
Occupancy
How many people are in the food court or event area right now?
Crowd Density
Are safe density levels being exceeded?
Queue Length & Waiting Time
How long are queues at gastronomy, info desks or event entrances?
Object Detection:
Alerts when unattended objects are found.
.avif)
Parking Occupancy
How many parking spaces are currently free?
Vehicle Count
How many vehicles enter and leave the car park?
Arrival Patterns
When do visitors arrive by car?
Why to choose retail video analytics solutions?
Retailers use video analytics in retail stores to gain deep insights into customer behavior, optimize store layouts, and personalize shopping experiences, ultimately boosting satisfaction, engagement, and sales.
Planning
Accurate planning and forecasting require information about customer frequency patterns.
Operations
Operational efficiency and customer satisfaction can be increased with insights about queue lengths and improving processes.
Security
Video analytics helps to reduce loss, increase security and maintain business continuity.
How to benefit with Isarsoft Perception?
We are passionate about innovation and high security standards built in our software.
Data security & compliance
Information security and compliance is built into the core of Isarsoft Perception. Camera streams are automatically anonymized and we undergo a regular internal and external audit.
Userfriendly interface
Isarsoft Perception has an easy to understand interface and dashboard which can be configured by your staff without training.
Live processing
Cameras are evaluated in real time, and KPIs are provided immediately.
Seamless integration
The software runs on the existing camera system. For many KPIs only one camera and no additional hardware is needed. Integrations are possible with a wide range of VMS and BI systems.
High accuracy
Isarsoft Perception delivers data you can rely on. With Re-ID, the detection for dwell times, check-outs and engagement is even more accurate than with sensor technology.
Reliability
Isarsoft Perception delivers highly reliable analytics by processing video data directly at the source, ensuring stable performance even in complex, crowded, or dynamic environments.
Accurate data for strategic planning and forecasting
Process insights from security cameras fuel accurate planning and decision-making.
Insights for operational efficiency and customer satisfaction
Isarsoft Perception provides real time data to improve complex retail operations
Alerts for enhanced store security and loss prevention
Elevate physical security management to new levels with intelligent video insights
Dive deeper into shopping center analytics
Planing, analyising and making decisions based on video data brings more efficency and drives conversion for any kind of people counting use case
.avif)
Video Analytics or Sensors? Finding the best People Counting Tech for your Business
Do you want to improve your business by adopting a people counting solution but feel overwhelmed by the options? With video analytics and sensor-based technologies offering different advantages, choosing the right system can be challenging.
.avif)
How People Counting Enhances Tenant Management in Malls
Managing tenants in shopping malls efficiently requires insightful data to make informed decisions. But how can people counting systems contribute to this? In this article, we’ll delve into the key benefits of people counting technologies for tenant management. Learn how AI video analytics can provide valuable insights into foot traffic patterns, helping mall operators optimize tenant performance, enhance customer satisfaction, and improve space utilization, ultimately driving growth for the entire mall.
.avif)
Parking Guidance Systems for Shopping Malls
Managing parking spaces has never been easier with AI-powered video analytics parking guidance systems. These advanced solutions offer features such as real-time occupancy tracking, automatic license plate recognition, and vehicle identification, providing a more streamlined and efficient parking experience for your customers at malls.
Optimizing the In-Store Journey with Retail Video Analytics
Want to optimize your retail business? Retail video analytics helps retailers improve layout, loss prevention, and customer experience.
.avif)
How to Increase Conversion in Retail: A Complete Guide
Discover how to improve conversion in retail with AI video analytics. This ultimate guide explains how video insights boost brand awareness, drive sales, and optimize performance.
Center West Chooses Isarsoft for Advanced Customer Frequency Measurement
Customer frequency analysis is a crucial aspect of retail analytics, enabling shopping centers to enhance their operations and better cater to visitors. This case study highlights how a major shopping mall implemented Isarsoft's innovative solutions to elevate the shopping experience through actionable, data-driven insights.
Ready to understand your shopping center?
Join leading center operators and discover how Isarsoft Perception turns existing cameras into a source of actionable visitor intelligence for leasing, marketing, operations and security.
FAQ
Can't find the answer to your question?
Contact us now!
Is Isarsoft Perception compatible with existing camera systems?
Isarsoft Perception is compatible with all major security cameras and leading video management systems (VMS). In most cases no new hardware is required.
Is Isarsoft Perception privacy compliant?
Yes, Isarsoft Perception complies with relevant privacy policies such as the GDPR. Additionally Isarsoft is ISO 27001 certified by TÜV Süd, underscoring our commitment to the highest standards of privacy, information security and risk management. The software does not identify people personally; it does not store faces, personal data, or identity. It only uses abstract visual features (like colors, shapes, and movement patterns) to match whether two detections belong to the same individual.
Where is the data processed and is an internet connection required?
Depending on the version, Isarsoft Perception can be installed on cameras, edge and server hardware. Data processing takes place locally and does not require an Internet connection. The collected, anonymous metadata can be transmitted to third-party systems for further processing.
What is re-identification (Re-ID) in people counting?
Re-ID is an AI technique that recognizes the same person across multiple video frames, cameras, or viewpoints without identifying who they are. It simply ensures that one person is counted once, even if they appear several times. Video data is anonymized and re-id works without face-recognition.
How many cameras do I need for a shopping center?
For visitor frequency measurement, one well-positioned camera per entrance is usually sufficient. For visitor journeys and zone analysis, existing cameras in malls, at escalators and in key areas are added.
Can I share footfall data with tenants?
Yes. The anonymous metadata can be exported to BI systems, reports or tenant portals via API.
Does visitor journey tracking work across multiple floors?
Yes. With Re-ID, detections from different cameras are connected anonymously, so paths between entrances, floors and zones become visible.
Can the solution be rolled out across multiple centers?
Yes. You can start with a pilot property and then extend the solution to further locations. All centers then deliver comparable KPIs, so performance can be benchmarked across your portfolio.